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General & Content
Google Analytics code implemented in the.Google Search Console configured.Preferred domain added in Google Search Console.Geographical targeting specified.Mobile-adapted version, preferably Responsive.All pages have at least one internal link pointing to them.The text on relevant pages has a minimum length of 300 words.There is a useful 404 page that enhances the user experience.Images have optimized attributes.There are internal navigation links or Breadcrumbs on our site’s pages.Text is easy to read (no spelling or grammatical errors).There is no text within images so that search engines can read it.Off-Site If your website is content-based or a blog, it is registered on: Facebook, Twitter, Pinterest, Instagram, Slideshare If your website is an e-commerce site with a physical store, it is registered on the above social networks as well as:Google My Business, 11870, Yellow Pages, QDQ, YELPThe address is consistent across all websites where it appears.
Accessibility
URLs Sitemap uploaded correctly.
Images Sitemap uploaded correctly.
Robots.txt file uploaded correctly.
Robots.txt file doesn’t block access to Google Bot.
Notags on important pages.
Check with Screaming Frog or Google Search Console for any critical 404 errors.
Check with Screaming Frog that the canonical tag points to the correct page.
Check with Screaming Frog for any 302 redirects where 301 redirects should be used. Duplicate Content: Check with Google Search Console, Deepcrawl, or Siteliner for duplicate content. If found, implement the <rel=canonical> tag or redirect the page with a 301 redirect. Pagination: If it’s an e-commerce site with multiple pages or a blog, add <rel=prev> and <rel=next> tags. If the website has multiple languages, implement the tag to avoid duplicate content issues.
URLs
URLs Sitemap uploaded correctly.
Images Sitemap uploaded correctly.
Robots.txt file uploaded correctly.
Robots.txt file doesn’t block access to Google Bot.
Notags on important pages.
Check with Screaming Frog or Google Search Console for any critical 404 errors.
Check with Screaming Frog that the canonical tag points to the correct page.
Check with Screaming Frog for any 302 redirects where 301 redirects should be used. Duplicate Content: Check with Google Search Console, Deepcrawl, or Siteliner for duplicate content. If found, implement the <rel=canonical> tag or redirect the page with a 301 redirect. Pagination: If it’s an e-commerce site with multiple pages or a blog, add <rel=prev> and <rel=next> tags. If the website has multiple languages, implement the tag to avoid duplicate content issues.
URLs are static.
No URL exceeds 100 characters.
No URL has more than 3 levels.
Proper redirection from the www version to the non-www version, or vice versa.
URLs use hyphens instead of underscores to separate words.
Different versions of the website are divided into subfolders rather than subdomains.
URLs are descriptive and summarize the page’s content.
URLs with parameters: Through Google Search Console, URLs with parameters can be ignored to prevent duplicate content.
Keywords
Each page focuses on a single keyword.
The page’s primary keyword is in the URL.
The page’s primary keyword is in the Title tag.
The page’s primary keyword is in the meta description.
The page’s primary keyword is in the H1 tag.
The page’s primary keyword appears in the text.
Keyword cannibalization: No more than one page is focused on the same keyword.
Metainformation
The title is unique for each page.
Header tags (H1, H2, etc.) are present on all pages.
The title is no longer than 70 characters, is descriptive, and relates to the page’s content.
The meta description is unique for each page on the site.
The meta description is no longer than 156 characters and relates to the page’s content.
Check the length of the title and description using Snippet simulators like Seomofo or Snippetoptimizer.
The content is unique and up-to-date.
Metainformation1
The title is unique for each page.
Header tags (H1, H2, etc.) are present on all pages.
The title is no longer than 70 characters, is descriptive, and relates to the page’s content.
The meta description is unique for each page on the site.
The meta description is no longer than 156 characters and relates to the page’s content.
Check the length of the title and description using Snippet simulators like Seomofo or Snippetoptimizer.
The content is unique and up-to-date.
Metainformation2
The title is unique for each page.
Header tags (H1, H2, etc.) are present on all pages.
The title is no longer than 70 characters, is descriptive, and relates to the page’s content.
The meta description is unique for each page on the site.
The meta description is no longer than 156 characters and relates to the page’s content.
Check the length of the title and description using Snippet simulators like Seomofo or Snippetoptimizer.
The content is unique and up-to-date.